Best Practices

Performance Program: From Good to Elite

Dealers need more than the basics to excel. Our Performance Program gives them the edge to win.

Close-up of sprinters' hands and feet digging into the track as they start a race, with debris flying.

Like athletes, every dealer must meet a high standard just to reach the starting line—but it’s the performance tweaks that make them elite. Our Performance Program ensures dealers don’t just compete—they win.\

Here’s how:

Level-Setting

91%¹ of car shoppers prefer digital engagement at Tier 3. We establish core customer experience standards validated by industry research and your dealer network’s GA4 data. This ensures all dealers meet the baseline—a strong starting line.

Performance Tweaks

Like a coach fine-tuning an athlete’s training, we implement qualitative enhancements based on quantitative data and behavioural insights. Ongoing optimizations can increase conversion rates by up to 40%². These strategic adjustments help dealers excel, achieving elite performance.

Quick Adoption

Rapid execution of best practices is pivotal. Our Progress Report feature accelerates adoption, leading to 33%³ faster improvement in performance. Think of it as a coach helping athletes quickly master new techniques to gain an edge.

What’s the Outcome?

Better Equals More

73%⁴ of customers state customer experience is the most important factor in their purchasing decisions, underscoring the need for smoother digital facilitation. Just as athletes know that preparation determines success, continuously enhancing the customer experience generates more high-quality leads. By focusing on qualitative improvements and optimizing the customer experience, we can expect conversion rates to rise by up to 40%⁵.

Move from Good to Elite

Focus on getting better to achieve more.

Sources

¹ Cox Automotive, Digitization of Car Buying Study, 2023

² McKinsey, The Keys to a Successful Digital Transformation, 2021

³ Zendesk, CX Trends Report, 2023

⁴ WolfPack Advising, Lead Conversion Insights, 2022