Adherence Program

Multi-media brand protection lives in Adherence

Roll out the Adherence program to ensure dealer marketing is brand-consistent across multiple customer touchpoints.

See how it works—get a walk-through of our Adherence program.

Improving your Dealer Network’s media output benefits everyone

Dealers get better leads and more co-op dollars—brand alignment and regional support that can catapult your profile.

Four common barriers to brand consistency you and your network may recognize:

Manufacturer logo is missing or invisible in the dealer’s advertisement.

Brand colours, layout, and typeface fail to match manufacturer standards, leaving the advertiser with poor market recognition or distinction.

Multiple messages in one advertisement vying for attention get no one noticed—too much confusion.

Sales event information is missing, too small for readability, or out of date.

Less guessing—more clarity

Adherence is one of five programs we offer to manufacturers. It provides your dealers and their vendors with access to descriptive, on-line brand guidelines and standards for nine media tactics.

Each media option shown within the guideline gives clear step-by-step instructions with visual support—your dealer's shareable how-to for building on-brand marketing and submitting co-op claims.

Better output = quality leads

Dealers get education and support before submitting media claim(s). Once a claim is received, our analysts provide timely expert reviews and feedback—turning questions into answers. Dealers learn from the media submission comments—what to fix and why it’s important before improving their final submission.

Consider their first submission a temperature check and the second their co-op submission.

Enact network decision-making with program components

Each program consists of components managed and supported by our dedicated team—your Centre of Excellence (COE) office.

Components are the engine powering decision-making. They allow manufacturers, executives, field team members, vendors and dealers to see, assess and act on supplied information via personalized dashboards (Measurement & Analysis), qualitative network health reports (Diagnostic & Reporting), preferred vendor selections (Vendor Marketplace) and more.

Enact network decision-making with program components

Each program consists of components managed and supported by our dedicated team—your Centre of Excellence (COE) office.

See all components

Building Adherence one manufacturer at a time

Hyundai’s advantage today is yours tomorrow.

Adherence, tailored and exclusive to your unique marketing needs. Protect your brand marketing.

BLVD has provided Mitsubishi Motors with a solution that helps our dealerships across Canada understand the importance of digital media to their businesses, and most importantly aligns our mutual business goals.

BLVD assists dealers by providing industry standard benchmarks that dealers can use to improve the quality of their dealership websites.

As a Kia dealership that received one of the highest scores in the Centre of Excellence Program we appreciate the guidance and structure provided by the BLVD Agency. We continue to receive positive feedback from our customers on the look, content and ease of use of our website.

The Center of Excellence (COE) platform gives us a level of insight into our efforts and practices that helps us to advance our dealers' performance year after year.