Fairness Program

Dealer to dealer disputes solved with Fairness

Protect equitable dealers from questionable dealer practices with actionable steps toward a fair marketplace.

See how it works—get a walk-through of our Fairness program.

Avoid disruption—maintain an honest marketplace to thrive

Marketplace disruption affects the harmony and efficiency of your network. Your reputation, sales ability and customer loyalty are on the line. Fairness is your shield against disruption. It gives dealers clarity and turns disputes into resolutions that guard your brand integrity.

Four common dealer to dealer disputes you and your network may recognize:

Dealers offering rates, deals, or prices not aligned with the manufacturer rules of conduct.

Dealers advertising outside of their region.

Marketing policy rules are broken.

Dealers listing competitive advantages they can’t back up.

Resolve disputes with integrity

Fairness is a compliance program—a five-step reporting process for dealers to recognize and report possible infraction(s) and, if necessary, to escalate their claim(s). The program stresses empathy and leans on behavioural nudges to limit unfounded claims.

Proactive steps ensure dealer professionalism

Concrete information educates, informs and empowers your dealers to foster a reliable and equitable network.

Fair play with structure and process

From initiated infraction submission to claim escalation, close and archive is an active, documented, formal process transparent to dealers, zone managers, and the manufacturer committee at every step.

Enact network decision-making with program components

Each program consists of components managed and supported by our dedicated team—your Centre of Excellence (COE) office.

Components are the engine powering decision-making. They allow manufacturers, executives, field team members, vendors and dealers to see, assess and act on supplied information via personalized dashboards (Measurement & Analysis), qualitative network health reports (Diagnostic & Reporting), preferred vendor selections (Vendor Marketplace) and more.

See all components

Succeed with Fairness

Hyundai’s advantage today is yours tomorrow.

Fairness, tailored and exclusive to your unique equity needs. Protect your equitable dealers.

BLVD has provided Mitsubishi Motors with a solution that helps our dealerships across Canada understand the importance of digital media to their businesses, and most importantly aligns our mutual business goals.

BLVD assists dealers by providing industry standard benchmarks that dealers can use to improve the quality of their dealership websites.

As a Kia dealership that received one of the highest scores in the Centre of Excellence Program we appreciate the guidance and structure provided by the BLVD Agency. We continue to receive positive feedback from our customers on the look, content and ease of use of our website.

The Center of Excellence (COE) platform gives us a level of insight into our efforts and practices that helps us to advance our dealers' performance year after year.